We provide old-fashioned direct media buying from private and exclusive sources and bulk it up with access to a rich, scalable supply of premium inventory, both RTB and non-RTB, bought programmatically.
Video is the unanimous format of choice for branding. It’s most engaging, most expressive, most convenient means to communicate with a mobile audience. From rewarded video in apps to in-read video in editorial content, we can spearhead a dynamic, creative, and meaningful branding campaign for your brand on mobile.
Curate Mobile’s bread and butter. Our team has worked on CPI/CPE since the terms were coined so we know how to drive users to your app, be it a travel, gaming, utility, or editorial app. With user LTVs and retention consistently above industry average, we’re able to work toward you KPIs!
These three pillars of trustworthiness are our number one priorities. Maintaining above-board and transparent processes along with open and direct communication with our clients allows us to build long-term mutually beneficial partnerships.
We use a three-tiered approach to user targeting in order to generate audience segments.
Both objective (IP, device OS, device version etc) AND predictive (age, gender, income level etc)
Both publisher level (pub ID, in-app vs web, app genre etc) AND network level (network ID, wifi vs carrier, ISP etc)
Location (geo-fencing), time-stamp, interests/category, Creative ID
Target inventory based on historical data
Generate user segments based on high conversion rates
Collect post-install LTV data
Generate user segments based on high LTV users
Match high LTV segments with high conversion rate segments
Bid aggressively on inventory which targets matching segments
Rinse and Repeat!!!
WE GENERATE USER SEGMENTS BASED ON THREE PILLARS OF OPTIMIZATION METRICS
Both objecNve (IP, device OS, device version etc) AND predicNve (age, gender, income level etc)
Both publisher level (pub ID, in-app vs web, app genre etc) AND network level (network ID, wifi vs carrier, ISP etc)
LocaNon (geo-fencing), Nme-stamp, interests/ category
8 Market Street, Suite 500
Toronto, Ontario,
M5E 1M6, Canada
ALWAYS CONNECTED
We are founded, funded, and operated by industry veterans. This is reflected in our ever-growing network of technology and distribution partners. With strong access to global inventory and comprehensive media expertise, we are uniquely positioned to drive the expansion your mobile user base, whether in the US, China, Brazil, or anywhere in between.
