MOBILE GROWTH PLATFORM

Powering mobile strategy and ROI for brands around the world

Curate Mobile Capabilities

Media Placements
The Curate Mobile media-ops team uses advanced bidding algorithms and direct publisher relationships to access the best display and video inventories on mobile.
ATTRIBUTION ANALYTICS
We are able to optimize campaigns in real-time and provide actionable insights on how to find your target audience.
TRANSPARENCY
At Curate Mobile, brand safety takes centre stage. Our brand partners know exactly where their views and clicks are generated and receive feedback on the performance of their creative content.

We never stop improving

130

Number of Advertisers

180+

Countries Targeted

1,500+

Managed Apps

Media Buying

We provide old-fashioned direct media buying from private and exclusive sources and bulk it up with access to a rich, scalable supply of premium inventory, both RTB and non-RTB, bought programmatically.

Video Branding

Video is the unanimous format of choice for branding. It’s most engaging, most expressive, most convenient means to communicate with a mobile audience. From rewarded video in apps to in-read video in editorial content, we can spearhead a dynamic, creative, and meaningful branding campaign for your brand on mobile.

Performance

Curate Mobile’s bread and butter. Our team has worked on CPI/CPE since the terms were coined so we know how to drive users to your app, be it a travel, gaming, utility, or editorial app. With user LTVs and retention consistently above industry average, we’re able to work toward you KPIs!

Transparency, Brand Safety, and Fraud Prevention

These three pillars of trustworthiness are our number one priorities. Maintaining above-board and transparent processes along with open and direct communication with our clients allows us to build long-term mutually beneficial partnerships.

HOW WE WIN?

Analytics:

We use a three-tiered approach to user targeting in order to generate audience segments.

User Data:

Both objective (IP, device OS, device version etc) AND predictive (age, gender, income level etc)

Channel Data:

Both publisher level (pub ID, in-app vs web, app genre etc) AND network level (network ID, wifi vs carrier, ISP etc)

Contextual Data:

Location (geo-fencing), time-stamp, interests/category, Creative ID

Iterative Audience Targeting:

Curate Mobile’s Iterative Campaign Improvement model sets us apart. We strategize a launch based on proprietary historical data and continuously augment campaigns by aligning top spender cohorts with top converting cohorts to zone in on the exact audience you want. Check out the process flow below to learn more!

We track post-install events such as registrations, deposits, levels achieved and much more. This allows us to optimize in real time to ensure we are exceeding KPI goals.

WE FIND THE RIGHT INVENTORY FOR YOUR APP USING A REAL-TIME ITERATIVE OPTIMIZATION PROCESS

Target inventory based on historical data

Generate user segments based on high conversion rates

Collect post-install LTV data

Generate user segments based on high LTV users

Match high LTV segments with high conversion rate segments

Bid aggressively on inventory which targets matching segments

Rinse and Repeat!!!

IN CASE YOU WERE WONDERING

WE GENERATE USER SEGMENTS BASED ON THREE PILLARS OF OPTIMIZATION METRICS

  • 1. USER DATA

    Both objecNve (IP, device OS, device version etc) AND predicNve (age, gender, income level etc)

  • 2. CHANNEL DATA

    Both publisher level (pub ID, in-app vs web, app genre etc) AND network level (network ID, wifi vs carrier, ISP etc)

  • 3. CONTEXTUAL DATA

    LocaNon (geo-fencing), Nme-stamp, interests/ category

CURATE MOBILE LTD.

8 Market Street, Suite 500
Toronto, Ontario,
M5E 1M6, Canada

T 416-840-4619
F 416-352-1858


CURATE MOBILE

ALWAYS      CONNECTED

ABOUT US

We are founded, funded, and operated by industry veterans. This is reflected in our ever-growing network of technology and distribution partners. With strong access to global inventory and comprehensive media expertise, we are uniquely positioned to drive the expansion your mobile user base, whether in the US, China, Brazil, or anywhere in between.

Learn More

Keep in touch

Our helpline is always open to receive any inquiry or feedback. Please feel free to drop us an message and we will get back to you as soon as we can.